This Privacy Policy (hereinafter referred to as "Policy" or "Privacy Policy") describes how 7lg365, accessible at https://7lg365.cam (hereinafter referred to as "the Platform", "we", "us" or "our"), collects, uses, stores, discloses and otherwise processes personal data relating to individuals who access or use the Platform (hereinafter referred to as "you", "User" or "Player").
7lg365 is an English-language online betting and gaming information platform designed for users in Pakistan and other eligible jurisdictions. We take the privacy and security of your personal data seriously and are committed to handling it in a transparent, lawful and responsible manner consistent with applicable data protection obligations.
This Policy should be read together with our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated herein by reference. By registering an Account with or accessing the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.
Throughout this Policy, the following terms carry the meanings defined below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, date of birth, CNIC number, IP address and financial data. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, alteration, retrieval and deletion. |
| "Controller" | The Operator of 7lg365, who determines the purposes and means of processing personal data. |
| "Processor" | A third-party service provider that processes personal data on behalf of the Controller under a data processing agreement. |
| "KYC Data" | Identity verification documents such as CNIC, NICOP, passport, proof of address, selfie/liveness images and source-of-funds documentation submitted during the verification process. |
| "Cookies" | Small data files stored on your device by the Platform to enable functionality, analytics and personalisation. |
| "AML" | Anti-Money Laundering — regulatory obligations requiring the Platform to verify user identities, monitor transactions and report suspicious activity. |
| "Data Subject" | The individual to whom personal data relates — in the context of this Platform, this means you, the registered User. |
7lg365 collects only the personal data necessary to operate the Platform, comply with applicable regulatory obligations and deliver a safe, functional experience to Users. The categories of data we collect are set out below.
When you create an Account, we collect:
To comply with age verification, AML and fraud-prevention obligations, we may collect:
We collect records of deposits, withdrawals and wagering activity including:
When you access the Platform, our servers and analytics tools automatically collect:
If you contact our support team via live chat, email or the Help Centre, we retain records of those communications — including the content of messages and any attachments — for quality assurance, training and dispute resolution purposes.
Where you activate responsible gambling tools — such as deposit limits, self-exclusion or cooling-off periods — we record those elections and apply them to your Account. This data is processed solely for your protection and cannot be used to circumvent your own restrictions.
We process your personal data for the following purposes:
| Purpose | Details |
|---|---|
| Account management | Creating, maintaining and administering your Account including login, security and profile updates. |
| Identity and age verification | Confirming that you are 18 or older and are who you say you are — a legal and regulatory requirement before withdrawals are processed. |
| Payment processing | Facilitating deposits and withdrawals through available payment methods. Payment method names including Easypaisa, JazzCash, Raast, HBL and others are referenced for user familiarity — those providers do not endorse gambling. |
| AML and fraud prevention | Monitoring transactions and account behaviour for patterns consistent with money laundering, fraud, bonus abuse or other unlawful activity, as required by applicable regulations. |
| Customer support | Responding to queries, resolving disputes and maintaining records of communications for quality assurance. |
| Responsible gambling | Enforcing self-imposed account limits, self-exclusion elections and regulatory responsible gambling obligations. |
| Platform improvement | Analysing aggregated usage data to improve Platform performance, user experience and content relevance. |
| Legal compliance | Meeting obligations under applicable gaming licence conditions, AML regulations and any court or regulatory orders. |
| Marketing communications | Sending promotional offers and account updates where you have consented to receive such communications. You may opt out at any time. |
Where applicable data protection law requires a lawful basis for the processing of personal data, 7lg365 relies on the following grounds depending on the purpose of processing:
7lg365 does not sell your personal data to third parties for commercial marketing purposes. We may share your data with the following categories of recipients only to the extent necessary for the purposes described in this Policy:
We engage third-party service providers to assist with Platform operation, including payment gateway operators, KYC and identity-verification providers, fraud-detection services, cloud hosting infrastructure providers, customer support platform providers and analytics tools. All processors are bound by data processing agreements that restrict use of your data to the agreed purposes and require appropriate security measures.
Where required by the Operator's licensing jurisdiction, applicable law, a court order or a request from a competent regulatory authority, we may disclose your personal data — including transaction records and identity documentation — without prior notice to you. This includes reports to financial intelligence units as required by AML obligations.
Where you have self-excluded from the Platform and such exclusion is required to be reported to or shared with a regulatory-approved responsible gambling scheme, your data may be disclosed to the extent required by applicable licence conditions.
In the event of a merger, acquisition, restructuring or sale of all or part of the Operator's business, your personal data may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection obligations being maintained.
Under no circumstances does 7lg365 sell, rent or trade your personal data to unaffiliated third parties for their own marketing or commercial purposes.
The Platform uses cookies and similar tracking technologies to enable core functionality, remember your preferences, analyse usage patterns and — where you have consented — deliver relevant content. The categories of cookies in use are:
You may manage cookie preferences through your browser settings or the cookie consent interface on the Platform. Disabling strictly necessary cookies will impair Platform functionality. Withdrawing consent for non-essential cookies will not affect previously collected data.
We retain your personal data for as long as is necessary to fulfil the purposes described in this Policy, subject to any longer retention periods required by applicable law or regulatory obligation. The following general retention principles apply:
Upon expiry of the applicable retention period, data is securely deleted or anonymised in accordance with our internal data destruction procedures.
7lg365 implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include but are not limited to:
No method of data transmission or storage is completely secure. While we take reasonable precautions, we cannot guarantee absolute security. You are responsible for maintaining the security of your Account credentials and for notifying us promptly of any suspected unauthorised access.
The Operator operates internationally and your personal data may be transferred to, stored or processed in countries outside Pakistan or your country of residence. Such transfers may occur to countries where the Operator's servers, payment processors or KYC providers are located.
Where personal data is transferred internationally, the Operator takes steps to ensure that appropriate safeguards are in place — such as contractual data processing agreements based on standard clauses or transfers to jurisdictions with recognised adequate data protection frameworks — to provide a level of protection equivalent to that applied within the Operator's licensing jurisdiction.
By accepting this Privacy Policy, you acknowledge and consent to your personal data being transferred internationally for the purposes described herein.
Subject to applicable data protection law in the Operator's licensing jurisdiction and any overriding legal obligations (such as AML retention requirements), you have the following rights in relation to your personal data:
You have the right to request a copy of the personal data we hold about you and information about how it is processed. Submit a Subject Access Request through the Help Centre.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. Account profile data can be updated directly within your Account settings or via the support team.
In certain circumstances, you have the right to request deletion of your personal data. This right does not apply where retention is required by law — for example, KYC and transaction records must be retained for the mandatory period under AML obligations.
You may have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while a rectification request is under review.
Where processing is based on consent or contract and carried out by automated means, you may request your personal data in a structured, machine-readable format.
You have the right to object to processing based on legitimate interests or for direct marketing purposes. Marketing opt-out is available immediately via the unsubscribe mechanism in any marketing communication or through Account settings.
Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
To exercise any of the above rights, contact our support team via the Help Centre. We will respond within a reasonable timeframe consistent with applicable regulatory requirements. We may require identity verification before processing a data rights request to protect against unauthorised access to your information.
The Platform is strictly for adults aged 18 or older — or the higher minimum age required by the Operator's licensing jurisdiction. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from an individual under the minimum age, we will take immediate steps to delete that data and close the associated Account.
If you believe that a minor has registered an Account with 7lg365, please contact us immediately through the Help Centre so that we can investigate and take appropriate action.
The Platform may reference third-party services — such as payment providers including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for user familiarity in the context of payment method guidance. These references are contextual only. Those third-party services have their own privacy policies governing how they process your data when you interact with their platforms. 7lg365 is not responsible for the privacy practices of third-party services.
Where the Platform integrates third-party tools such as payment gateways, KYC verification services or analytics providers, those tools process data as our Processors under binding data processing agreements. We do not permit Processors to use your data for their own independent purposes.
We reserve the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our business practices or Platform features. Amendments will be published on this page with an updated "Last Reviewed" date. Where amendments are material, we will endeavour to notify registered Users via email or in-platform notification with reasonable advance notice.
Your continued use of the Platform following publication of any amendment constitutes your acceptance of the updated Privacy Policy. If you do not accept any amendment, you must cease using the Platform and may request Account closure in accordance with our Terms & Conditions.
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by 7lg365, please contact our Data Support team through the following channel:
For formal data rights requests (Subject Access Requests, erasure requests, etc.), please submit your request in writing through the Help Centre, including your Account username, registered email address and the specific right you wish to exercise. We will acknowledge your request promptly and respond within the timeframe required by applicable data protection law. We may require identity verification before processing your request.
If you are dissatisfied with our response to a data rights request or believe we have processed your data unlawfully, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the Operator's licensing jurisdiction, as specified in the Operator's licensing documentation.
Six core commitments that shape how we handle your personal information on this Platform.
All data exchanged between your device and 7lg365 is encrypted via TLS. Every page on the Platform is served over HTTPS — your login credentials, financial data and KYC documents are always transmitted securely.
Your personal data is never sold, rented or traded to unaffiliated third parties for marketing. We share data only with processors who require it to operate the Platform on our behalf, under binding agreements.
Access, rectification, erasure, portability and objection rights are available to all Users. Submit a request through the Help Centre and we will respond within the required timeframe under applicable law.
CNIC, passport and proof-of-address documents are stored with encryption and accessed only by authorised team members for verification purposes. Never share documents outside the secure Platform portal.
We keep your data only as long as necessary — for active accounts, regulatory minimums and then deletion. We do not retain personal data indefinitely without lawful justification.
Marketing communications are sent only with your consent and can be withdrawn at any time via the unsubscribe link in any email or through your Account settings — no questions asked.
If you want to know more about how your data is handled, visit our FAQ or return to the 7lg365 homepage to explore the full platform.
Adults 18+ only — or the higher minimum required by the operator/license jurisdiction. Your personal data is protected in accordance with this Privacy Policy.